Lord Ouseley, chairman of Kick It Out will kick off the event by welcoming 100 children to a day of football-related activities.

Amongst the attendees at the event will be West Ham midfielder Kieron Dyer, X Factor finalist Olly Murs and Watford and England legend Luther Blissett.

The youngsters, from east London, will learn about racism in sport and get the opportunity to hone their football skills.

Other guests in attendance will include England team physiotherapist Gary Lewin and The Voice's sports editor Rodney Hinds.

Ford have long been one of the weeks of action's biggest supporters, and this year will see the company continue to show their backing by featuring the One Game One Community logo in every Sky Sports ad break during the period.

As well as running on Sky Sports News, the logo will also feature during coverage of numerous high-profile Premier League matches, including:
Everton vs Liverpool, Sunday 17th October
Blackpool vs Manchester City, Sunday 17th October
Blackburn Rovers vs Sunderland, Monday 18th October
Tottenham Hotspur vs Everton, Saturday 23rd October
West Ham United vs Newcastle United, Saturday 23rd October
Stoke City vs Manchester United, Sunday 24th October
Manchester City vs Arsenal, Sunday 24th October